Co-optex targets youngsters thru online stores

Clocks ₹10-lakh sales in three months -

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July 28, 2015 Kochi, July 27:

Co-optex has tied up with online stores such as Flipkart and Snap Deal to make available its entire range of products to the younger generation.

The recent growth in online business has necessitated the company to expand the reach of its e-commerce portal, targeting both domestic and overseas buyers. It had carried out sales worth ₹10 lakh through online platform in the last three months, TN Venkatesh, Managing Director, Co-optex, said.

Organic sarees

Venkitesh launched the newly introduced organic sarees in the Kerala market at a function at Ernakulam Press Club.

The Tamil Nadu Handloom Weavers Cooperative Society, popularly known as Co-optex, has also joined hands with Grand Kerala Shopping Festival (GKSF) Season 9 to showcase its various products, including the famed Kanchipuram sarees, at a crafts festival in Kozhikode.

As the trend towards cotton clothing is on the rise, he said, Co-optex is looking at introducing organic kurthis, salwar kameez, linen shirts etc. The introduction of organic sarees is in line with encouraging zero environment pollution through the usage of natural dyes and vegetable colours for production.

₹10-crore profit

At present, the products are available through 200 showrooms across the country and the company has clocked a business revenue of ₹306 crore in the last fiscal, with a ₹10-crore profit.

With the growth in demand for Co-optex products, Venkatesh said, the figure is expected to touch ₹350 crore this year.

Anil Muhammed, Director, GKSF, said that the 9{+t}{+h} edition of the shopping festival would focus on handicraft and handloom products through a series of programmes, including a handicrafts festival.

In its endeavour to introduce a common brand in handloom and handicraft products, the Tourism Department is in talks with other southern States and the Lakshadweep administration in forming a consortium to tap overseas markets under the brand name Dakshina.

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