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French clothing, textile sales improve in October

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December 06, 2024 When compared to October 2023, the value of clothing and textile sales at stores increased by 4.1 per cent in October 2024, according to data released by the IFM Panel.

Following a robust surge in September of last year, the French apparel and textile industry is still performing well. In October of 2024, distributor sales saw a 4.1 per cent gain in value over the previous year. The October 2023 reference was extremely low, nevertheless, as a result of relatively mild weather and a negative calendar effect that hurt sales.

The October 2024 sales data are 5.3 per cent lower than the equivalent time in 2019 compared to the pre-Covid scenario.

The October figures show a mixed picture, with department stores (including well-known brands) growing by 10.3 per cent and hypermarkets and supermarkets down by 6.6 per cent.

Online sales were marginally less dynamic (+2.2 per cent) than in-store sales (+5.2 per cent) across all distribution channels.

Sales of apparel and textile products for the first 10 months of 2024 are the same as those for the first 10 months of 2023. With an anticipated 7.1 per cent decline in value, they are still lower than in 2019. Every distribution channel, with the exception of mass-market chains, saw a decrease in turnover compared to the first 10 months of 2019.

Although sales volume decreased by 4 per cent in 2023, this year’s reduction is only 1 per cent due to a slowdown in price rises for apparel and textiles (about +1 per cent compared to 2023). The market trajectory is marginally better than the IFM Panel’s predictions from last January, which predicted a 1 per cent drop in the consumption of apparel and textiles in 2024.

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