Siyaram announces joint venture with Italian lifestyle brand Cadini

... -

---

September 25, 2015 MUMBAI: Domestic textile player Siyaram Silk MillsBSE -2.11 % today announced joint venture with leading Italian lifestyle brand Cadini.

"We have entered into joint venture with leading Italian lifestyle brand Cadini. We have bought ownership rights to manufacture and market Cadini brand for its fabric segment in India, Sri Lanka and few other countries in Middle East," Siyaram Silk Mills Chairman and MD Ramesh Poddar told PTI here.

"We want to give Indian consumer the Italian feel at a reasonable price by customizing it to our market. Some products will be imported from Italy, but a major portion will be from India. We will bring the Italian innovation and manufacture it over here," Poddar said at the launch of the brand in India without disclosing the consideration.

He added, "Siyaram's currently has annual revenue of around Rs 1,550 crore and expects to grow by 10-15 per cent annually this year. We expect Cadini to contribute around Rs 100 crore of our total revenues in the next financial year."

Cadini will also help Siyaram's in sourcing and designing. The brand will be available in India in superior fabrics followed by garments and accessories, while the company also plans to open its Cadini exclusive outlets and shop-in shop in the near future.

Expecting a great response from the humongous and fast growing Indian market Cadini Brand Director Daniella Nicolle said, "This venture has not only provided us a platform to showcase our collection to the Indian consumer but has also helped us to discover various avenues in terms of global marketing."

Cadini derives 95 per cent of its revenues from international market and only 5 per cent from Italian market, Faralli said.

Siyaram's has spent Rs 80 crore to modernize its manufacturing facility this year and will spend around Rs 70 crore next year funded through internal accruals as well as government incentive Textile Upgradation Fund Scheme (TUFS), Poddar said.

He added, this will enable the company to add 10-15 per cent more to its monthly sales of 65 lakh metres of fabric per month.

---

Share to ....: 440    

Most viewed

• Amid weak demand, cotton price surge adds to woes of yarn mills
• Centre willing to procure jute and cotton crop if prices fall below MSP : Goyal
• BTMA signals minimum wage structure for cotton textile sector within next two weeks
• ASEAN delegation to visit India on 17 Feb for FTA review
• State further subsidises power supply to textile industry till 2028
• Bank fraud case: Textile baron Neeraj Saluja sent to 5-day police remand
• New MSME payment rule leads to many cancelled orders
• Boosting trade relations with India
• India’s cotton yarn exports to surge by 85-90% in FY2024: ICRA
• Bhiwandi Textile Firm Owner Flees After Duping 13 Manufacturers of Rs 58.55 Lakh