Australia pitches cotton story to world’s largest brands
... -
July 03, 2015 Australian cotton growers formed part of a Cotton Australia delegation that pitched the modern Australian cotton industrys story of responsible and sustainable production directly to some of the worlds largest brands and retailers.
The event held at the Australian Consulate in Istanbul was attended by companies that together consume more than 5 times the volume of the average Australian cotton crop, every year, Cotton Australia said on its website.
The companies that attended the event included Nike, H&M, Tommy Hilfiger, C&A, VF (brands include Lee, Wrangler, Timberland, The North Face, Vans, Nautica), Adidas, Ikea and Levi Strauss.
Cotton Australia CEO, Adam Kay, said that cotton businesses and consumers are increasingly demanding responsibly produced fibres to meet their corporate social responsibilities and respond to growing consumer interest in product provenance.
The event at the Australian Consulate in Turkey gave our growers a global platform to share their stories of ethical, responsible and sustainable production back here in Australia, Kay said.
These connections between growers and end-users are part of Cotton Australias Cotton to Market strategy, aimed at positioning Australian cotton in the world fibre market, Kay added. (SH)
Fibre2Fashion News Desk India
Most viewed
- Amid weak demand, cotton price surge adds to woes of yarn mills
- India’s cotton yarn exports to surge by 85-90% in FY2024: ICRA
- State further subsidises power supply to textile industry till 2028
- BTMA signals minimum wage structure for cotton textile sector within next two weeks
- New Rule of Payment to MSMEs Causes Uncertainty in Textile Markets
- Centre willing to procure jute and cotton crop if prices fall below MSP : Goyal
- ASEAN delegation to visit India on 17 Feb for FTA review
- Bank fraud case: Textile baron Neeraj Saluja sent to 5-day police remand
- Boosting trade relations with India
- New MSME payment rule leads to many cancelled orders
Short Message Board
Cotton Live Reports
Visiter's Status
Visiter No. 36360640Saying...........
Tweets by cotton_yarn